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News from PROMO •Group Wants Shrek Pulled from Health Messaging Campaign •Hyatt to Film Webisodes at its Properties Starring Consumers •Wendy's Mulls Company Sale •Toys "R" Us Sales Rise •Baja Fresh Taps New Marketing Director •From the Wires: •News Brief •The 2007 PRO Awards •Calendar of Events •Classifieds •Sourcebook - Directory of Promotion Agencies & Suppliers •Website Classifieds/JobZone
Top Stories Group Wants Shrek Pulled from Health Messaging Campaign By Amy Johannes
The Campaign for Commercial-Free Childhood said Shrek, the main character in the soon-to-be released "Shrek the Third" film, has too many ties to promotional partners that are pushing unhealthy foods on kids. Among them are McDonald's in an upcoming Happy Meals promotion, Kellogg Co.'s cereals and snacks and M&M's candy. "You can't limit childhood obesity by promoting exercise and having the same beloved character be a pitch man for junk food," said Susan Linn, co-founder of the group. "Children invest a lot in these characters and they trust these characters. To use them to promote foods that really aren't good, really is a betrayal." For the full article Back to Top^ Hyatt to Film Webisodes at its Properties Starring Consumers Hyatt Resorts is promoting several of its destinations through Webisodes it plans to create with help from some everyday families. Called the Ultimate Adventure Challenge, Hyatt will choose five families to compete in a series of competitions with three of its properties as the backdrop: the Grand Hyatt Kauai Resort and Spa, the Hyatt Regency Tamaya Resort and Spa and the Hyatt Regency Lake Tahoe Resort, Spa and Casino. For the full article Back to Top^ 
Wendy's Mulls Company Sale By Amy Johannes Wendy's International Inc. is considering the sale of its company, among other options, as part of a special review. This week, Wendy's board of directors formed a committee to look at all options for the fast food chain's future, including a possible sale. Board chairman James Pickett is leading the effort. For the full article Back to Top^ Toys "R" Us Sales Rise Toys "R" Us sales are up—a little—for the first time in six years, thanks to aggressive merchandising and customer service improvements. The toy chain plans to build on that with a hefty investment in expansion, and further upgrades in merchandising, including more exclusive products and fewer out-of-stocks. For the full article Back to Top^ Baja Fresh Taps New Marketing Director By Amy Johannes Baja Fresh Mexican Grill has named Jerry de Lucia as the company's director of marketing. The post went into effect this month. In his new role, de Lucia will oversee marketing operations to expand the company's strategy. He replaced Meade Wildrick, who left the position after four months on the job. For the full article Back to Top^ From the Wires: Wrigley plans Consolidation of Advertising (Chicago Tribune) Trading Cards Will Drive Sony-Hasbro Video Game (Wall Street Journal) Lifetime Network's Chief Resigns as Results Slide (Wall Street Journal) Doctors Refuse to Take Bitter No-Gift Medicine (Chicago Tribune) This Internet TV Program is Brought to You By ... (NY Times) Back to Top^ News Brief DUANE READE: has signed a deal to install more than 140 Coinstar Centers in its drug stores in the metropolitan New York City area this year. The machines let people turn loose change into cash or a voucher that can be used towards in-store purchases. Or, people can choose to exchange their coins for a gift card or eCertificate from a variety of retailers including Amazon.com, iTunes, Circuit City and Starbucks. Back to Top^ The 2007 PRO Awards
Call for Entries Is Open! New! Bonus...Free Entry! Late Deadline May 4, 2007 We Invite You to Enter Your BEST Promotion Marketing Campaigns. PROMO's PRO Awards is the most prestigious promotion marketing awards in the U.S. and recognizes outstanding promotion marketing campaigns in 22 categories. Check out four new categories added this year. Spotlight your agency or brands creativity by winning a PRO Award. Enter at ThePROAwards.com. Questions regarding the program contact Marci Werner at marci.werner@penton.com or 203-358-4397. Back to Top^ Calendar of Events April 29-May 1 3rd Annual Interactive Promotion Summit, presented by ePrize. Caesars Palace, Las Vegas, NV. Invitation only event; to request an invitation visit Interactive Promotion Summit. May 2-4 How to Develop Brand Management Expertise, presented by Ennis Associates, Inc. Marriott at Glenpointe, Teaneck, NJ. Cost $2,025. Call (800) 914-4194 or visit Ennis Associates. May 3-4 Value-Based Compensation: Getting Paid What Your're Worth, presented by Ignition Consulting Group. The Westin Michigan Ave, Chicago. Cost $1,400. Call (801) 582-7297 or visit Ignition Consulting Group.
May 7-8 Basics
Promotion Marketing, presented by the Promotion Marketing
Association. USA Weekend headquarters, New York City. Cost $1,150
members $1,450 non-members. Call (212) 420-1100 or visit PMA.
Classifieds Classifieds Let PROMO Xtra! deliver your Classified and Help Wanted ads to thousands of promotion industry professionals. It's the most cost-efficient and timely way to find the people you need, and lets you reach executives in every key area of the industry. You can also access JobZone online at jobzone.promomagazine.com For information and rates, contact Alan Steen, (203) 358-4191, alan.steen@penton.com. Back to Top^ About This Newsletter Editor-in-Chief: Larry Jaffee For news releases and information contact Executive Editor Patricia Odell Feedback should be sent to Patricia Odell: patricia.odell@penton.com TO FIND OUT HOW YOU CAN SPONSOR PROMO XTRA!, PLEASE CALL ALAN STEEN AT 203-358-4191. E-MAIL HIM AT: alan.steen@penton.com or BRYAN BEJAMIN AT 212-204-4238. E-MAIL HIM AT: bryan.benjamin@penton.com GET YOUR OWN COPY OF PROMO XTRA! If you're a pass-along reader, information could be passing you by. Get your own FREE subscription to PROMO XTRA! by clicking on the link below or copying and pasting to your Web browser. PROMO XTRA! is a free e-mail service from PROMO magazine. Please forward this e-mail to as many of your colleagues as you like. They can receive their own free subscription by clicking on the link below: To subscribe to this newsletter, go to: Subscribe To unsubscribe from this newsletter go to: Unsubscribe
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