A Prism Business Media Property
January 5, 2006


TABLE OF CONTENTS

·X64: Porting to the Future
·New Products at NAMM
·NAMM Events: Day One




Mix, Electronic Musician and Remix magazines bring you the first of our NAMM pre-show e-newsletters, sponsored by Intel®. Plan your week in Anaheim in advance with our easy links and advance product information. And once the show begins on January 19, visit www.mixonline.com, www.emusician.com or www.remixmag.com for a daily blog, podcast, video highlights and more from the show floor!

X64: Porting to the Future
Cakewalk, Intel and Microsoft present a special training event at NAMM for audio developers interested in porting their software and hardware to the emerging 64-bit platform.

The event will include specific sessions with guided instruction by representatives from Microsoft, Intel and Cakewalk on optimizing and porting applications, plug-ins and hardware drivers for use with Windows XP Professional x64 Edition.

NAMM attendees are invited to join them at the Hilton Anaheim, Room San Simeon AB, on Saturday, January 21, 2006, at 8:00 a.m. for breakfast, with speakers from 8:30 a.m. to 11 a.m.

If you won't be attending NAMM, you can find out more about 64-bit application porting at http://www.intel.com/cd/ids/developer/asmo-na/eng/dc/64bit/index.htm



ADVERTISEMENT

Do your powered speakers hum? Does your console start humming when the lights are dimmed? If so, check out THAT Corporation's InGenius® Balanced Line Receiver technology at NAMM (Booth 1744) and hear a live demo of the quietest IC input stage. InGenius acts like a transformer, but at a fraction of the cost. One listen will make you a believer!
For more information about THAT's full line of analog integrated circuits, visit www.thatcorp.com.


PRODUCTS
Cakewalk SONAR 5
The latest version of Cakewalk's production tool, SONAR 5 adds more effects, the PSYN II subtractive synth, Perfect Space convolution reverb, Roland V-Vocal Variphrase vocal editing technology, enhanced track layers and integrated inline audio and MIDI editing. In addition, SONAR 5 introduces advances in RAM and native processing power on systems running Windows XP x64 Edition. SONAR 5's 64-bit audio engine is accessible on 32-bit computers, but is available in either a 64- or 32-bit version. Price: $799; upgrade from previous versions are available. NAMM booth: #6800. www.cakewalk.com

JBL Professional LSR4300 Series
Bringing revolutionary capabilities to computer-based project studios, post-production and broadcast facilities, JBL has introduced the LSR4300 Series studio monitors. With network intelligence and a new automated version of JBL Pro's RMC(tm) Room Mode Correction system, the LSR4300 Series adds functionality to computer production systems while overcoming room-related problems that have plagued engineers and project studios. Price: $1,399/$1,699. NAMM booth: #7800. www.jblpro.com

Radial Engineering SGI
The SGI (Studio Guitar Interface) is a pair of modules that allows a guitar signal to travel across 300-plus feet of balanced XLR mic cable. The SGI is a unity gain device that features 100-percent discrete Class-A circuitry and transformer isolation to eliminate ground loops. The guitar connects to the SGI-TX, which outputs a balanced signal. The SGI-RX converts the balanced signal back to a hi-Z instrument level output that connects to pedal boards and amplifiers. Retail: $200. NAMM booth: #6953. www.radialeng.com

Shure UHF-R
Offering superior RF performance and rock-solid reliability, as well as unparalleled control even in large, networked systems, Shure's new UHF-R wireless is now shipping. With 2,400 selectable frequencies across a 60MHz bandwidth, UHF-R allows up to 40 preset compatible systems to be operated per band. Up to 108 systems can be put to work using multiple bands. Complementing this expanded window of operation is Shure's Advanced Track Tuning Filtering Technology. Price: $3,043. NAMM booth: #6541. www.shure.com

Toft Audio Trident Series ATB Console
Toft Trident Series ATB consoles offer an impressive balance of features, technology and size. Designed by console guru Malcolm Toft, the ATB inherits the best attributes from his work with Trident Audio Developments in the 1970s. Available in 16, 24 and 32-input models with up to 88 inputs on mixdown. Price: $2,999. NAMM booth: #6979. www.toftaudio.com

Yamaha MO6 and MO8
Based on technology developed for the Motif ES are two new Yamaha keyboards: the 61-key synth-action MO6 ($1,499) and the 88-key hammer-action MO8 ($1,999). Both are 16-part multitimbral workstations with 64-note polyphony, 512 timbres, 64 drum kits, onboard song and pattern sequencing, and extensive effects. Performance mode combines as many as four timbres in layers or splits. The arpeggiator supplies more than 1,700 sequenced phrases that interact with your keyboard performance. Both provide templates for working in tandem with computer software, offering remote control of DAW functions such as track-arming, mixing and transport commands. NAMM booth: #100 in Marriott. www.yamaha.com


EVENTS
THURSDAY, JANUARY 19, 2006

8:00-9:30 a.m.: Breakfast of Champions! Moderator: Joe Lamond
Hilton Anaheim Hotel, Pacific Ballroom A, B & C
(FREE breakfast served 8 a.m. to 8:30 a.m., session 8:30 a.m. to 9:30 a.m.)
Joe Lamond, president and CEO of NAMM, will interview Hartley Peavey, CEO of Peavey Electronics Corporation; Arkansas Governor Mike Huckabee; Terry Lewis, senior VP of Yamaha Corporation of America; Sir Ken Robinson, the senior advisor to J. Paul Getty Trust in Los Angeles; and Mick Fleetwood, drummer of the legendary rock group Fleetwood Mac. They will discuss some of the key issues facing the music products industry today.

11:30-11:50 a.m.: Your Website, Your Sales Staff: Team Them Up for More Profits! Presenters: Gordon O'Hara and Bee Bantug
NAMM Idea Center, Booth #5501 in Hall B
Learn how your sales team can use your Website in-store to increase add-on sales, expand inventory, up-sell and improve prospecting, follow-up and closing activities. Gordon and Bee, owners of Retail-Up, a Website solutions company, will also show you how to promote your site to increase online traffic and sell through. For all types of stores and all types of businesses looking to attract more customers.

12:30-12:50 p.m.: Creativity. Presenters: Sir Ken Robinson and Mick Fleetwood
NAMM Idea Center, Booth #5501 in Hall B
Sir Ken Robinson, the senior advisor to J. Paul Getty Trust in Los Angeles, and Mick Fleetwood, drummer of the legendary rock group Fleetwood Mac, are two men who know a few things about creativity. Learn their secrets for achieving success by tapping into their creative sides.

1-1:20 p.m.: Winning Worship: How to Partner With a Church for Everyone's Benefit. Presenter: Kent Morris
NAMM Idea Center, Booth #5501 in Hall B
Churches are not customers; they are partners. While an individual may buy several items, churches buy several systems. More important, they buy "you" for life. Learn how to transcend sales and create partnerships where price is the least important consideration. Industry veteran Kent Morris of Peavey will direct a lively discussion that will benefit anyone involved with (or curious about) the worship market.


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