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| A Primedia Property | |
| October 12, 2004 | Volume 3, Number 41 |
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Table of Contents Measurement Conference Sizes Up Exhibitor ROO, ROI New CME Rules Kindle Firestorm FCC Grants Fax Extension Day Meetings: Who You Gonna Call? Great Scott The P Word--Again! ADVERTISEMENT  The Renaissance Las Vegas Hotel,
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MeetingsNet Extra is brought to you each week by the editors of The Meetings Group magazines: Corporate Meetings & Incentives, Association Meetings, Medical Meetings, Insurance Conference Planner, and Religious Conference Manager. We deliver information and insight targeted to your specific needs. Visit us at meetingsnet.com to learn more. First Up Measurement Conference Sizes Up Exhibitor ROO, ROI By Dave Kovaleski "If you aren't feeling the pressure of measuring events [at which you exhibit], you will," warned Mim Goldberg, president, Marketech Inc., Westborough, Mass., at the Event Measurement Conference, held last Thursday at the Tremont Hotel in Boston. "The footsteps are coming up from behind," she said, describing the intensified pressure exhibitors are facing. "Executives don't want to know that the booths were full," said Goldberg, partner with Marc Goldberg, founder of Marketech, which created and produced the conference. "They want to know the return on objectives: What did we put in, what did we get out of it, and how does it compare to other marketing techniques?" About 50 corporate exhibit professionals attended the one-day program, sponsored by the Trade Show Exhibitors Association and George P. Johnson Co. The Goldbergs spoke about methods and techniques for event measurement. Keynote speaker Skip Cox, president, Exhibit Surveys Inc., Red Bank, N.J., pointed out that it is often difficult to "isolate the impact" of the show on sales because the typical sales cycle usually has several "touch points." Therefore, sales objectives should be set with the goal of contributing to overall revenue generation. "If you achieve objectives and it leads to revenue growth, then you've done your job," he said. For more, click here. ADVERTISEMENT 
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Exclusive New CME Rules Kindle Firestorm By Tamar Hosansky In a move that caught many continuing medical education professionals by surprise, the Accreditation Council for CME released implementation guidelines for its new Standards for Commercial Support that many say are far too restrictive. The guidelines--issued just a week after the new Standards had been approved by the CME community--unleashed a firestorm at the American Medical Association's conference on CME provider/industry collaboration, held at the end of September in Baltimore. The controversy centers around how CME providers should handle speakers whose financial relationships with pharmaceutical companies create a conflict of interest. One strategy, said ACCME Chief Executive Murray Kopelow, MD, is for speakers to alter or sever their relationships with drug firms--a recommendation that drew "Are you serious?!" laughter from attendees. Or CME providers can restrict the content of speakers' presentations, Kopelow said. For instance, a doctor who is a paid researcher for a drug firm could discuss the research results--but not make any recommendations. For more, click here. ADVERTISEMENT  Have You Ever...motivated your team
with just one word? Australia. Find out why Australia has been voted
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to learn more about motivating your team!*2004 Harris Poll On Our Radar Screen FCC Grants Fax Extension A coalition of businesses and associations lobbied hard to get the Federal Communications Commission to delay the implementation of new regulations requiring organizations to get signed, written consent from recipients before faxing an advertisement--and the FCC listened. The new regs won't be implemented until July 1, 2005. The order also delays until July 1 elimination of the FCC's regulation that permits faxing of ads where there is an established business relationship. This means that senders of fax advertisements currently must either have express permission from the recipient (which need not be signed and in writing) or have an EBR with the recipient. After July 1, EBRs will no longer suffice, and the permission must be signed and in writing. ADVERTISEMENT FREE Webinar "Best Practices: Managing Corporate Meeting Spend," Thursday, October 14, 2004. Struggling with rising meeting costs? Review the latest industry trends from just released Meetings Group survey data. Listen to leading industry experts and planners discuss tips and best practices on visibility, process control, and cost reduction. Join us for this special Web event, sponsored by OnVantage, Inc. (formerly seeUthere Technologies). Click Here to Register Now! Hot Spots Day Meetings: Who You Gonna Call? HelmsBriscoe, one of the world's largest conference resource firms, has entered into an agreement with Business Meeting Places, Stamford, Conn., a division of Regus Group PLC, based in the U.K. BMP leases more than 3,700 meeting rooms in professional office settings worldwide. "The availability and consistency of Regus' Business Meeting Places around the world complements our global clientele," says Peter Shelly, executive vice president, HelmsBriscoe. Bill C. Briscoe, chief industry relations officer, HelmsBriscoe, adds that the trend toward regional meetings is driving the increase in day meetings, which hotels typically don't welcome without corresponding guest room usage. "Clients will see that rates are competitive with the hotel industry, and even below industry standards," adds Brian McCabe, vice president, BMP. HelmsBriscoe's 600 associates are being educated about BMP's offices in 330 cities in 55 countries around the world, and an associate can schedule a meeting (or multiple meetings) via an electronic scheduling service. BMP staff handles all tasks associated with the meeting, from audiovisual requirements and technical assistance to catering and business support services. For more about the trend toward day meetings, look for your November issue of Corporate Meetings and Incentives. For a list of HelmsBriscoe contacts, visit www.helmsbriscoe.com. ADVERTISEMENT  Cadmium CD, LLC: The Source for Conference Proceedings on CD-ROM Advantages of CD-ROMs for Conference Proceedings:
http://www.cadmiumcd.com/conferences. Blogged! Great Scott By Sue Pelletier You know how one of the safety basics every meeting attendee should know is to take off their badge when they're outside the meeting space? Well, no one told Scott Ginsberg, who on election day will have worn his name tag exactly four years running. Click here for the rest of the story on face2face, the MeetingsNet blog. This week's blog bonus: How to beat Murphy's Law (slide rule not required). ADVERTISEMENT  "Pursue your Passion Through
Education"Looking to learn more about the emerging trends of the ever-changing event and meeting industry? Looking for a program that let's you choose when and where to study? The George Washington University online Event Management Certificate Program is for you! Register at (877) 498-4477 or http://www.gwu-aqe.org The Bair Essentials The P Word--Again! By Betsy Bair Ever get tired of hearing the "P" word: Procurement? It has so infiltrated our meeting industry lives, one can barely speak about current issues and trends without it entering the conversation (that is, if the "A" word, attrition, hasn't already been spoken). It's no secret that procurement's involvement in the purchasing of meeting goods and services has been driven by corporate America's chase for increased profitability--with revenues flat or down--by cutting expenses. Are meeting departments some sort of special target? Of course not! Any large expenditure within a company that has not been tracked and scrutinized by procurement is ripe for picking. So it is important to understand how to get your arms around tracking companywide meeting spending, if you haven't already, so that you're prepared. Better yet, don't wait for procurement or anyone else to come a-knockin'. All those who have started the process, which is an extended one, say: You should approach them so that you can maintain control. For a highly enlightening look at how two corporate meeting professionals are dealing with consolidation of meeting spend, identifying preferred vendors, getting over internal barriers (including working with procurement and corporate travel departments), and using--or not using--electronic RFPs, join us for a free audiocast Webinar on Thursday, October 14, from 2 p.m. to 3 p.m. Eastern time. The results of a survey we recently conducted of corporate meeting professionals about meeting spend management will also be revealed, and both the survey results and panel discussion will give you an opportunity to see where you stand against industry benchmarks. Jay Roseman, vice president, American Express Corporate Meeting Solutions, North America, will moderate a panel with Debbie Boschee, CMP, director, conference & meeting services, Prudential Financial; and Sharon Marsh, CMP, team lead, event marketing, PeopleSoft Inc. To pre-register for "Best Practices: Managing Corporate Meeting Spend," sponsored by OnVantage Inc. (formed by the merger of seeUthere Technologies and Plansoft ), you can click here, or plan to watch it on-demand from our Web site after the launch on Thursday. |
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