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This issue of DIRECT Newsline is sponsored by
Millard Group, Inc.
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Come learn about our newest programs at the AM/Direct exhibit
at Booth #5 at Insert Day on September 14th at the New York Marriott
Marquis!
AM/Direct offers more than 172 million blow-ins, and over 31 million
Package Insert opportunities, plus Statement and Ride-Along
programs.
Call the
AM/Direct team at Millard Group, Inc. -- 603-924-9262 so we can put
together a customized recommendation for your mailer.
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Top Stories
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ASPCA to Raise Over $2 Million
for Devastated Shelters
By Beth Negus Viveiros
An e-mail blast helped launch a campaign the American Society for
the Prevention of Cruelty to Animals (ASPCA) hopes will raise over $2
million to help rebuild shelters in areas affected by Hurricane
Katrina.
The e-mailing on Wednesday to 250,000 will be soon followed by an over
700,000 piece direct mail request for donations. This will target
individuals who have given to the ASPCA within the last 48 months, said
Jo Sullivan senior vice president, development and communications.
All funds in the campaign will be earmarked for hurricane-impacted
shelters in Louisiana, Alabama and Mississippi and held for them until
they are ready to rebuild, said Sullivan. Several hundred thousand in
donations had already been raised.
"But that's just a drop in the bucket," she added. "These shelters can't
even think about fundraising right now."
Animals from shelters in the New Orleans area have been evacuated to the
Houston Astrodome, said Sullivan, noting that a rescue team from the
ASPCA's New York headquarters was getting ready to head down to help
take care of displaced animals.
The ASPCA is also compiling a list of people who have been separated
from their animals because of the natural disaster. While there is no
infrastructure to begin searches at present, the group hopes it can
maintain a "master list" to help search for missing pets.
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Marketers Aid in Hurricane
Relief
Marketers of all shapes and sizes are pitching in to help
individuals affected by Hurricane Katrina.
Healthcare products provider Henry Schein Inc. has reopened its
disaster relief hotline for dentists, physicians and veterinarians who
have operational, logistical or financial issues. The toll-free number
-- 800-999-9729 -- is operational and is being staffed from 7:00 a.m. to
7:00 p.m. CST.
QVC and its vendors have pledged to raise $3 million for the
American Red Cross Hurricane 2005 Relief Fund. For the next seven days,
participating vendors will donate a portion of their sales to the fund
and QVC will match that donation. All vendors and their products that
are part of the initiative will be identified with an American Red Cross
logo on-air and on QVC.com. The shopping network has also implemented a
matching employee donation program.
Music venue Preservation Hall -- itself in the devastated French
Quarter and closed indefinitely -- is also raising donations. Visitors
to its e-commerce Web site http://www.preservationhall.com who click on
the store link are being directed to make a donation to a fund to aid
local musicians.
MediaSpan Online Services / First MediaWorks has begun two
initiatives to help the hurricane victims and media properties in the
Gulf Coast area that serve affected communities. Free Web site hosting
and FTP server access is being offered to any local media property whose
current site has been short-circuited due to the disaster. The company
has also created a free hurricane relief application that can be
integrated directly into radio station Web sites. The application will
securely deliver funds to the Red Cross Hurricane relief effort, and
allow stations to individually track and mange local donations. Contact
Mike Gibbs at 949-369-5900 x209 or mgibbs@firstmediaworks.com for more
information.
The U.S. Postal Service is reaching out to reconnect with its
employees in affected areas through a toll-free number, 1-877-477-3273.
Employees in a work location closed due to Hurricane Katrina will
receive a prompt to connect with a USPS call center agent, who will
collect the employee's information.
Information Refinery Inc. is offering nonprofit organizations,
government agencies and other humanitarian groups data from its
Construction Marketplace master file at no charge to assist with
recovery efforts. The offer applies to 190,000 postal records within a
500-mile radius of New Orleans. Additionally, the firm is offering to
donate more than 6,000 e-mail records for the same geographic area
derived from various e-mail files. The company is also offering to
transmit e-mail campaigns for such groups to the affected region at no
charge.
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This issue of DIRECT Newsline is sponsored by Experian.
Free Webinar -- Multiple Channels, Multiple Challenges: A
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September 21, 2:00PM -- 3:00PM EST, 11-Noon PT
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DMANF Urges Support for
Katrina Victims
By Beth Negus Viveiros
The Direct Marketing Association Nonprofit Federation (DMANF) is
urging public support for areas affected by Hurricane Katrina.
"We cannot fully measure the scope of the need in the devastated region,
but we know that the generosity of every American can have a positive
impact. Even small donations will make a big difference," said Senny
Boone, executive director of the DMANF, in a statement.
A compendium of DMA members who are collecting funds for relief efforts
-- including the American Red Cross, the ASPCA, the Christian
Appalachian Project, Girls and Boys Town, the Humane Society of the
United States, the North Shore Animal League America, the Student
Conservation Association, the Vietnam Veterans of America and the
Paralyzed Veterans of America -- is featured on the DMA's home page, www.the-dma.org,
Two DMA member nonprofits that are collecting donations were affected by
the disaster themselves, said DMA spokesperson Stephanie Hendricks.
The National Cancer Coalition Inc., which is based in New Orleans, lost
$31,500,000 worth medical supplies and medicines that will need to be
replaced. The group will be setting up temporary headquarters in Baton
Rouge, LA.
Portland, OR-based Mercy Corps, which operated a home for children in
New Orleans, had to evacuate that facility, which was reportedly
destroyed. Mercy Corps is partnering with Episcopal Relief and
Development to aid survivors the hurricane.
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New Orleans Conferences in
Question
By Beth Negus Viveiros
Many direct marketers have fond memories of attending industry
events in the Big Easy. But associations with conferences planned for
the city now have the uneasy task of deciding what to do in the wake of
Hurricane Katrina.
The Marketing Research Association's fall meeting scheduled for November
2-4 was originally to be held at the Hyatt Regency in New Orleans. While
the meeting dates will not change, the MRA has been informed by the
hotel that they can not honor any group contracts until after Nov. 15th.
The MRA is expected to announce a new location for the meeting later
this week.
Next month's DMA05 conference is set for Atlanta. But the Direct
Marketing Association's 2004 annual conference was held in New Orleans,
and the event was slated to return to the city in 2008.
While the fate of that event is unknown, the Direct Marketing to
Business conference slated for New Orleans next year at the Hyatt will
most likely be relocated, as will some other seminars that were
scheduled in the devastated city in 2006, said DMA spokesperson
Stephanie Hendricks.
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Pitney Bowes to Acquire
Firstlogic
Pitney Bowes Inc. will acquire all of the remaining outstanding
shares of Firstlogic for approximately $50.3 million, excluding cash and
debt.
Pitney Bowes currently has 10% equity ownership of privately held
company Firstlogic, which develops and markets data quality, mailing
efficiency and postal automation software and services.
The transaction is expected to close in the third quarter.
Stamford, CT-based Pitney Bowes entered into the customer communications
management last year with the acquisition of Group 1 software.
Firstlogic was founded in 1984 and generated over $55 million in revenue
last year. Headquartered in La Crosse, WI, the company
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August Sales Hot for Many
DMers
August sales were up for many direct marketers posting monthly
results on Thursday, with the exception of Sharper Image, which again
showed a downturn.
August sales for JoS. A Bank Clothier's Inc. were up 29.8% to
$28.3 million, compared to $21.8 million in August 2004. Comparable
store sales for the men's clothier increased in August 12.9% compared to
August 2004. The Hampstead, MD-based company credited sportswear for the
gains. Total sales for the seven months ended Aug. 27 increased 21.7% to
$223.5 million compared with $183.7 million in the first seven months of
2004. Comparable store sales increased 5.5% in the first seven months of
this year compared to last year, and combined catalog and Internet sales
rose 26%. JoS. A. Bank plans to open 46 stores by the end of 2005, and
plans to grow the chain to 500 stores over the next three to four
years.
Sharper Image Corp.posted total sales of $36.6 million for the
calendar month ended Aug. 31, a 15% decrease from the $43.3 million
posted in Aug. 2004. Total store sales were $24.0 million, versus $26.0
million in the prior August, an eight percent decrease. Comparable store
sales in August decreased 14%; a six percent increase was reported
during the same month last year. Total catalog sales/direct marketing
sales (including wholesale) were $7.2 million compared to last August's
$11.1 million, a decrease of 35%. Internet sales were $5.4 million
compared to last August's $6.2 million, a decrease of 12%.
The Neiman Marcus Group Inc. posted total revenues of $255
million for the four weeks ended Aug. 27, a 6.5% increase over the $239
million reported in August 2004. Comparable revenues in the Specialty
Retail Stores segment, which includes Neiman Marcus Stores and Bergdorf
Goodman, increased 8.7 percent. Revenue growth trends were the strongest
in the company's stores in the West and Midwest. Comparable revenues at
Neiman Marcus Direct in August increased 8.4%. Top selling merchandise
categories in the DM segment included women's shoes and apparel,
designer handbags, jewelry and men's.
August sales at clothing cataloger and retailer The Talbots Inc.
increased 9% to $93.1 million from $85.4 million for the four weeks
ended Aug. 28, 2004. Comparable store sales increased 2.3% for the
month. Year-to-date sales for the 30 weeks ended Aug. 27 increased 10.0%
to $989.2 million from $899.1 million reported for the 30 weeks ended
Aug. 28, 2004.
J. C. Penney Co. Inc. posted total sales of $1.57 billion for
August, versus $1.52 billion for the same four weeks last year. Direct
sales were flat at $194 million, compared to a six percent increase in
last year's August period. Sales for jcpenney.com increased nearly 30%
for the month, on top of a 35% increase last August. Total department
store sales for were up 3.7% for the month ended Aug. 27, while
comparable store sales increased 2.8%. The best performing merchandise
categories for the month were women's accessories and fine jewelry, home
furnishings and family shoes. From a geographical perspective, sales
were strongest in the southeast and western regions of the
country.
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MRA Launches Blog to Assist
Colleagues in Storm Area
The Marketing Research Association (MRA) has launched a
Researcher-to-Researcher Relief Assistance Blog to aid any marketing and
research professionals that have been affected by Hurricane
Katrina.
The blog, hosted at www.mra-net.org/rrblog.cfm
, will allow research professionals to exchange information about what
they are in need of, or what they are able to provide their colleagues
in need.
Within minutes of the blog's launch, there were nearly 50 postings with
researchers from around the country sharing words of support and offers
to help, according to the MRA.
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RedEnvelope Names Lyle
Chairman
RedEnvelope Inc. has elected Daniel R. Lyle as chairman of its board
of directors.
Lyle has served as a member of the San Francisco-based gift direct
marketer's board and as chairman of the audit committee since July 2003.
He was a partner at PriceWaterhouseCoopers LLP from 1982 to June
2003.
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TFP is Now Accuity
TFP, formerly Thomson Financial Publishing, has changed its name to
Accuity.
The new name completes the transition of Skokie, IL-based data provider
Accuity and its parent company, SourceMedia Inc. from The Thomson
Corporation.
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Letters to the Editor
I think it's great that the list business is doing the right thing
for our clients by omitting the Hurricane zips on list orders at no
charge.
Many list companies are addressing this issue and it's the right thing
to do for our clients. The USPS has closed the zips and the mail will
simply be wasted and irritate those near the crisis.
However, I think I will be sick if I hear one more Gandhi-esque
statement that somehow implies this strategy is helping the hurricane
victims. Puh-lease. There is a lot we must do right now for the
victims, but this effort is clearly for our clients.
Chris Ragusa, CFRE
President
Estee Marketing Group Inc.
New Rochelle, NY
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Submit Your Best Session Proposal for The ACCM 2006 Conference TODAY!
DEADLINE EXTENDED: September 14!
Last call for Session
Proposals for the 2006 Annual Conference for Catalog and
Multichannel Merchants (formerly the Annual Catalog Conference)!
We're looking for your brightest session ideas and your company's best
speakers in the areas of catalog, internet and multichannel marketing
for merchandise marketers. We need a variety of sessions for b-to-b and
b-to-c marketers, as well as topics relevant to both large and small
catalog companies. If you have expertise in any of these areas, download an ACCM
Proposal Form today!
We've extended the deadline for ACCM
Proposals until Wednesday, September 14th...so there's still
time to get your proposal in! Don't delay! www.accmshow.com
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List and Database News
San Diego Home Garden Lifestyles
NRL Direct has been appointed manager of the subscription list for San
Diego Home Garden Lifestyles magazine. The file consists of 27,000
active subscribers. D-J Associates was the previous list manager.
Selections: Gender, state/SCF/ZIP
Price: $125/M
Contact: NRL Direct, 201-568-0707
Ronco's Kitchen Product Buyers
Consumers who responded to infomercials are named on the Ronco's Kitchen
Product Buyers file, newly managed by Fasano and Assoc. Although these
600,000 buyers were offered an installment payment plan, about 70% made
their purchases with one payment. Pioneer Pacific List Marketing Inc.
formerly handled this list.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $90/M (postal); $150/M (telemarketing)
Contact: Fasano and Assoc., 818-728-9030
Gardening the Organic Way
Online survey data has been assembled to create the Gardening the
Organic Way list. These 278,814 individuals are interested in preserving
local eco-systems and concerned about the environment.
Selections: Hotlines, mail order buyers, magazine subscribers, donors,
age, gender, household income, hobbies and interests, marital status,
credit card user, ethnicity, occupation, education, religion, presence
of children, homeowner, state/SCF/ZIP
Price: $85/M
Contact: ListSolutions, 732-729-0500
AMM Group Files
Internet marketing firm Aggressive Marketing & Management Group Inc. has
released a portfolio of postal and telemarketing lists generated from a
network of lead generation Web sites. Sixteen million names are
available. List segments include leads for weight loss, wedding
planning, home improvement, tattoos and astrology offers.
Selections: Gender, income range, age, state/SCF/ZIP
Price: $95/M (postal); $150/M (telemarketing)
Contact: Interactive Marketing Solutions, 845-624-1155
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Classified Advertising
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Classified
Marketing Planner
Restoration Hardware
Prospecting
- Pull together and record historical data
- Provide data to list brokers and coops
- Develop list recos by season with list brokers and coops
- Approve daily clearance log from list broker
- Update and maintain prospect analysis portion of the download
- Update and maintain the Full prospecting history document
- Plan & execute prospect tests and segmentation
- Manage Prospecting Invoices, reconcile costs and list
income
Address Capture
- Work with retail stores to improve address capture rates and speed
to fulfillment
- Work with address capture card entry vendor to ensure quick
turnaround time and accuracy
- Replenish prepaid labeled envelopes to stores on a regular
basis
- Work with Experian and Equifax to ensure quick and accurate
processing and communication of address capture data to the database and
Channelview
- Approve and process address capture invoices
- Develop and track address capture expense forecasts and names
captured with associated costs
Email
- Ensure tests and versions required are communicated in a timely
manner
- Work with Service Bureau to execute append, ECOA and segmentation
projects
- Complete and distribute email file pulls for email
campaigns
Other Acquisition
Advertising
- Work with the Director of Direct Marketing to manage the production
and planning of magazine and newspaper advertising
- Track and update advertising calendar
- Communicate product sales and catalog request estimates as
appropriate
- Act as main liaison between Creative and Marketing on advertising
and other media
- Track editorial calendars from key publications to identify
opportunities
Other
- Work with Director of Direct Marketing to identify and test new
acquisition or reactivation opportunities and conversion
- Work with publications to continue tests of catalog ride-along
programs
- Set up all necessary source codes and 800 numbers for
acquisition/advertising programs
- Proof all creative to ensure accuracy of product details, 800
numbers and source codes
- Manage relationship and prepayment with Martinez post office for BRC
cards
- Communicate advertising, tests, etc. to the Planners, Store Ops and
Call Center as required
Additional Responsibilities
- Assist in planning and execution of the annual Friends and
Family event
- Assist in planning and execution of store event advertising
including leather sale, store openings, store closings, warehouse sales,
outlet stores, etc.
- Assist with market research and/or survey projects
- Write up research results for distribution
- Support and Wedding Registry efforts
- Manage Requester program - quantities and tests
- Work with Channelview to maximize capabilities of vendor
To Apply please visit our website at www.restorationhardware.com
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Find Targeted Lists Fast with ListFinder
ListFinder is a FREE search engine that lets you search more than 50,000
data cards that represent virtually all lists on the market -- postal,
e-mail, telephone and insert media. It's the quickest and easiest way to
find lists for your marketing campaigns.
Click here to access ListFinder for:
directmag.com/listline/
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About this Newsletter
Editorial Director: Ray Schultz
Managing Editor: Charles Vietri
Executive Editor: Beth Negus Viveiros
Senior Editor: Larry Riggs
Senior Writer: Richard H. Levey
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