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TABLE OF CONTENTS
  • ASPCA to Raise Over $2 Million for Devastated Shelters
  • Marketers Aid in Hurricane Relief
  • DMANF Urges Support for Katrina Victims
  • New Orleans Conferences in Question
  • Pitney Bowes to Acquire Firstlogic
  • August Sales Hot for Many DMers
  • MRA Launches Blog to Assist Colleagues in Storm Area
  • RedEnvelope Names Lyle Chairman
  • TFP is Now Accuity
  • Letters to the Editor
  • List and Database News
  • Classified
  • ListFinder: Search over 50,000 lists
  • Webinars


  • This issue of DIRECT Newsline is sponsored by Millard Group, Inc.
    Come learn about our newest programs at the AM/Direct exhibit at Booth #5 at Insert Day on September 14th at the New York Marriott Marquis!

    AM/Direct offers more than 172 million blow-ins, and over 31 million Package Insert opportunities, plus Statement and Ride-Along programs.

    Call the AM/Direct team at Millard Group, Inc. -- 603-924-9262 so we can put together a customized recommendation for your mailer.

    Top Stories
    ASPCA to Raise Over $2 Million for Devastated Shelters
    By Beth Negus Viveiros
    An e-mail blast helped launch a campaign the American Society for the Prevention of Cruelty to Animals (ASPCA) hopes will raise over $2 million to help rebuild shelters in areas affected by Hurricane Katrina.

    The e-mailing on Wednesday to 250,000 will be soon followed by an over 700,000 piece direct mail request for donations. This will target individuals who have given to the ASPCA within the last 48 months, said Jo Sullivan senior vice president, development and communications.

    All funds in the campaign will be earmarked for hurricane-impacted shelters in Louisiana, Alabama and Mississippi and held for them until they are ready to rebuild, said Sullivan. Several hundred thousand in donations had already been raised.

    "But that's just a drop in the bucket," she added. "These shelters can't even think about fundraising right now."

    Animals from shelters in the New Orleans area have been evacuated to the Houston Astrodome, said Sullivan, noting that a rescue team from the ASPCA's New York headquarters was getting ready to head down to help take care of displaced animals.

    The ASPCA is also compiling a list of people who have been separated from their animals because of the natural disaster. While there is no infrastructure to begin searches at present, the group hopes it can maintain a "master list" to help search for missing pets.

    Marketers Aid in Hurricane Relief
    Marketers of all shapes and sizes are pitching in to help individuals affected by Hurricane Katrina.

    Healthcare products provider Henry Schein Inc. has reopened its disaster relief hotline for dentists, physicians and veterinarians who have operational, logistical or financial issues. The toll-free number -- 800-999-9729 -- is operational and is being staffed from 7:00 a.m. to 7:00 p.m. CST.

    QVC and its vendors have pledged to raise $3 million for the American Red Cross Hurricane 2005 Relief Fund. For the next seven days, participating vendors will donate a portion of their sales to the fund and QVC will match that donation. All vendors and their products that are part of the initiative will be identified with an American Red Cross logo on-air and on QVC.com. The shopping network has also implemented a matching employee donation program.

    Music venue Preservation Hall -- itself in the devastated French Quarter and closed indefinitely -- is also raising donations. Visitors to its e-commerce Web site http://www.preservationhall.com who click on the store link are being directed to make a donation to a fund to aid local musicians.

    MediaSpan Online Services / First MediaWorks has begun two initiatives to help the hurricane victims and media properties in the Gulf Coast area that serve affected communities. Free Web site hosting and FTP server access is being offered to any local media property whose current site has been short-circuited due to the disaster. The company has also created a free hurricane relief application that can be integrated directly into radio station Web sites. The application will securely deliver funds to the Red Cross Hurricane relief effort, and allow stations to individually track and mange local donations. Contact Mike Gibbs at 949-369-5900 x209 or mgibbs@firstmediaworks.com for more information.

    The U.S. Postal Service is reaching out to reconnect with its employees in affected areas through a toll-free number, 1-877-477-3273. Employees in a work location closed due to Hurricane Katrina will receive a prompt to connect with a USPS call center agent, who will collect the employee's information.

    Information Refinery Inc. is offering nonprofit organizations, government agencies and other humanitarian groups data from its Construction Marketplace master file at no charge to assist with recovery efforts. The offer applies to 190,000 postal records within a 500-mile radius of New Orleans. Additionally, the firm is offering to donate more than 6,000 e-mail records for the same geographic area derived from various e-mail files. The company is also offering to transmit e-mail campaigns for such groups to the affected region at no charge.



    This issue of DIRECT Newsline is sponsored by Experian.

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    DMANF Urges Support for Katrina Victims
    By Beth Negus Viveiros
    The Direct Marketing Association Nonprofit Federation (DMANF) is urging public support for areas affected by Hurricane Katrina.

    "We cannot fully measure the scope of the need in the devastated region, but we know that the generosity of every American can have a positive impact. Even small donations will make a big difference," said Senny Boone, executive director of the DMANF, in a statement.

    A compendium of DMA members who are collecting funds for relief efforts -- including the American Red Cross, the ASPCA, the Christian Appalachian Project, Girls and Boys Town, the Humane Society of the United States, the North Shore Animal League America, the Student Conservation Association, the Vietnam Veterans of America and the Paralyzed Veterans of America -- is featured on the DMA's home page, www.the-dma.org,

    Two DMA member nonprofits that are collecting donations were affected by the disaster themselves, said DMA spokesperson Stephanie Hendricks.

    The National Cancer Coalition Inc., which is based in New Orleans, lost $31,500,000 worth medical supplies and medicines that will need to be replaced. The group will be setting up temporary headquarters in Baton Rouge, LA.

    Portland, OR-based Mercy Corps, which operated a home for children in New Orleans, had to evacuate that facility, which was reportedly destroyed. Mercy Corps is partnering with Episcopal Relief and Development to aid survivors the hurricane.

    New Orleans Conferences in Question
    By Beth Negus Viveiros
    Many direct marketers have fond memories of attending industry events in the Big Easy. But associations with conferences planned for the city now have the uneasy task of deciding what to do in the wake of Hurricane Katrina.

    The Marketing Research Association's fall meeting scheduled for November 2-4 was originally to be held at the Hyatt Regency in New Orleans. While the meeting dates will not change, the MRA has been informed by the hotel that they can not honor any group contracts until after Nov. 15th.

    The MRA is expected to announce a new location for the meeting later this week.

    Next month's DMA05 conference is set for Atlanta. But the Direct Marketing Association's 2004 annual conference was held in New Orleans, and the event was slated to return to the city in 2008.

    While the fate of that event is unknown, the Direct Marketing to Business conference slated for New Orleans next year at the Hyatt will most likely be relocated, as will some other seminars that were scheduled in the devastated city in 2006, said DMA spokesperson Stephanie Hendricks.

    Pitney Bowes to Acquire Firstlogic
    Pitney Bowes Inc. will acquire all of the remaining outstanding shares of Firstlogic for approximately $50.3 million, excluding cash and debt.

    Pitney Bowes currently has 10% equity ownership of privately held company Firstlogic, which develops and markets data quality, mailing efficiency and postal automation software and services.

    The transaction is expected to close in the third quarter.

    Stamford, CT-based Pitney Bowes entered into the customer communications management last year with the acquisition of Group 1 software.

    Firstlogic was founded in 1984 and generated over $55 million in revenue last year. Headquartered in La Crosse, WI, the company

    August Sales Hot for Many DMers
    August sales were up for many direct marketers posting monthly results on Thursday, with the exception of Sharper Image, which again showed a downturn.

    August sales for JoS. A Bank Clothier's Inc. were up 29.8% to $28.3 million, compared to $21.8 million in August 2004. Comparable store sales for the men's clothier increased in August 12.9% compared to August 2004. The Hampstead, MD-based company credited sportswear for the gains. Total sales for the seven months ended Aug. 27 increased 21.7% to $223.5 million compared with $183.7 million in the first seven months of 2004. Comparable store sales increased 5.5% in the first seven months of this year compared to last year, and combined catalog and Internet sales rose 26%. JoS. A. Bank plans to open 46 stores by the end of 2005, and plans to grow the chain to 500 stores over the next three to four years.

    Sharper Image Corp.posted total sales of $36.6 million for the calendar month ended Aug. 31, a 15% decrease from the $43.3 million posted in Aug. 2004. Total store sales were $24.0 million, versus $26.0 million in the prior August, an eight percent decrease. Comparable store sales in August decreased 14%; a six percent increase was reported during the same month last year. Total catalog sales/direct marketing sales (including wholesale) were $7.2 million compared to last August's $11.1 million, a decrease of 35%. Internet sales were $5.4 million compared to last August's $6.2 million, a decrease of 12%.

    The Neiman Marcus Group Inc. posted total revenues of $255 million for the four weeks ended Aug. 27, a 6.5% increase over the $239 million reported in August 2004. Comparable revenues in the Specialty Retail Stores segment, which includes Neiman Marcus Stores and Bergdorf Goodman, increased 8.7 percent. Revenue growth trends were the strongest in the company's stores in the West and Midwest. Comparable revenues at Neiman Marcus Direct in August increased 8.4%. Top selling merchandise categories in the DM segment included women's shoes and apparel, designer handbags, jewelry and men's.

    August sales at clothing cataloger and retailer The Talbots Inc. increased 9% to $93.1 million from $85.4 million for the four weeks ended Aug. 28, 2004. Comparable store sales increased 2.3% for the month. Year-to-date sales for the 30 weeks ended Aug. 27 increased 10.0% to $989.2 million from $899.1 million reported for the 30 weeks ended Aug. 28, 2004.

    J. C. Penney Co. Inc. posted total sales of $1.57 billion for August, versus $1.52 billion for the same four weeks last year. Direct sales were flat at $194 million, compared to a six percent increase in last year's August period. Sales for jcpenney.com increased nearly 30% for the month, on top of a 35% increase last August. Total department store sales for were up 3.7% for the month ended Aug. 27, while comparable store sales increased 2.8%. The best performing merchandise categories for the month were women's accessories and fine jewelry, home furnishings and family shoes. From a geographical perspective, sales were strongest in the southeast and western regions of the country.


    MRA Launches Blog to Assist Colleagues in Storm Area
    The Marketing Research Association (MRA) has launched a Researcher-to-Researcher Relief Assistance Blog to aid any marketing and research professionals that have been affected by Hurricane Katrina.

    The blog, hosted at www.mra-net.org/rrblog.cfm , will allow research professionals to exchange information about what they are in need of, or what they are able to provide their colleagues in need.

    Within minutes of the blog's launch, there were nearly 50 postings with researchers from around the country sharing words of support and offers to help, according to the MRA.

    RedEnvelope Names Lyle Chairman
    RedEnvelope Inc. has elected Daniel R. Lyle as chairman of its board of directors.

    Lyle has served as a member of the San Francisco-based gift direct marketer's board and as chairman of the audit committee since July 2003. He was a partner at PriceWaterhouseCoopers LLP from 1982 to June 2003.

    TFP is Now Accuity
    TFP, formerly Thomson Financial Publishing, has changed its name to Accuity.

    The new name completes the transition of Skokie, IL-based data provider Accuity and its parent company, SourceMedia Inc. from The Thomson Corporation.

    Letters to the Editor
    I think it's great that the list business is doing the right thing for our clients by omitting the Hurricane zips on list orders at no charge.

    Many list companies are addressing this issue and it's the right thing to do for our clients. The USPS has closed the zips and the mail will simply be wasted and irritate those near the crisis.

    However, I think I will be sick if I hear one more Gandhi-esque statement that somehow implies this strategy is helping the hurricane victims. Puh-lease. There is a lot we must do right now for the victims, but this effort is clearly for our clients.

    Chris Ragusa, CFRE
    President
    Estee Marketing Group Inc.
    New Rochelle, NY



    Submit Your Best Session Proposal for The ACCM 2006 Conference TODAY!
    DEADLINE EXTENDED: September 14!
    Last call for Session Proposals for the 2006 Annual Conference for Catalog and Multichannel Merchants (formerly the Annual Catalog Conference)! We're looking for your brightest session ideas and your company's best speakers in the areas of catalog, internet and multichannel marketing for merchandise marketers. We need a variety of sessions for b-to-b and b-to-c marketers, as well as topics relevant to both large and small catalog companies. If you have expertise in any of these areas, download an ACCM Proposal Form today!
    We've extended the deadline for ACCM Proposals until Wednesday, September 14th...so there's still time to get your proposal in! Don't delay! www.accmshow.com

    List and Database News
    San Diego Home Garden Lifestyles
    NRL Direct has been appointed manager of the subscription list for San Diego Home Garden Lifestyles magazine. The file consists of 27,000 active subscribers. D-J Associates was the previous list manager.
    Selections: Gender, state/SCF/ZIP
    Price: $125/M
    Contact: NRL Direct, 201-568-0707

    Ronco's Kitchen Product Buyers
    Consumers who responded to infomercials are named on the Ronco's Kitchen Product Buyers file, newly managed by Fasano and Assoc. Although these 600,000 buyers were offered an installment payment plan, about 70% made their purchases with one payment. Pioneer Pacific List Marketing Inc. formerly handled this list. Selections: Hotlines, gender, state/SCF/ZIP Price: $90/M (postal); $150/M (telemarketing) Contact: Fasano and Assoc., 818-728-9030

    Gardening the Organic Way
    Online survey data has been assembled to create the Gardening the Organic Way list. These 278,814 individuals are interested in preserving local eco-systems and concerned about the environment.
    Selections: Hotlines, mail order buyers, magazine subscribers, donors, age, gender, household income, hobbies and interests, marital status, credit card user, ethnicity, occupation, education, religion, presence of children, homeowner, state/SCF/ZIP
    Price: $85/M
    Contact: ListSolutions, 732-729-0500

    AMM Group Files
    Internet marketing firm Aggressive Marketing & Management Group Inc. has released a portfolio of postal and telemarketing lists generated from a network of lead generation Web sites. Sixteen million names are available. List segments include leads for weight loss, wedding planning, home improvement, tattoos and astrology offers.
    Selections: Gender, income range, age, state/SCF/ZIP
    Price: $95/M (postal); $150/M (telemarketing)
    Contact: Interactive Marketing Solutions, 845-624-1155


    Classified Advertising
    Classified
    Marketing Planner
    Restoration Hardware

    Prospecting
    • Pull together and record historical data
    • Provide data to list brokers and coops
    • Develop list recos by season with list brokers and coops
    • Approve daily clearance log from list broker
    • Update and maintain prospect analysis portion of the download
    • Update and maintain the Full prospecting history document
    • Plan & execute prospect tests and segmentation
    • Manage Prospecting Invoices, reconcile costs and list income
    Address Capture
    • Work with retail stores to improve address capture rates and speed to fulfillment
    • Work with address capture card entry vendor to ensure quick turnaround time and accuracy
    • Replenish prepaid labeled envelopes to stores on a regular basis
    • Work with Experian and Equifax to ensure quick and accurate processing and communication of address capture data to the database and Channelview
    • Approve and process address capture invoices
    • Develop and track address capture expense forecasts and names captured with associated costs
    Email
    • Ensure tests and versions required are communicated in a timely manner
    • Work with Service Bureau to execute append, ECOA and segmentation projects
    • Complete and distribute email file pulls for email campaigns
    Other Acquisition

    Advertising
    • Work with the Director of Direct Marketing to manage the production and planning of magazine and newspaper advertising
    • Track and update advertising calendar
    • Communicate product sales and catalog request estimates as appropriate
    • Act as main liaison between Creative and Marketing on advertising and other media
    • Track editorial calendars from key publications to identify opportunities
    Other
    • Work with Director of Direct Marketing to identify and test new acquisition or reactivation opportunities and conversion
    • Work with publications to continue tests of catalog ride-along programs
    • Set up all necessary source codes and 800 numbers for acquisition/advertising programs
    • Proof all creative to ensure accuracy of product details, 800 numbers and source codes
    • Manage relationship and prepayment with Martinez post office for BRC cards
    • Communicate advertising, tests, etc. to the Planners, Store Ops and Call Center as required
    Additional Responsibilities
    • Assist in planning and execution of the annual Friends and Family event
    • Assist in planning and execution of store event advertising including leather sale, store openings, store closings, warehouse sales, outlet stores, etc.
    • Assist with market research and/or survey projects
    • Write up research results for distribution
    • Support and Wedding Registry efforts
    • Manage Requester program - quantities and tests
    • Work with Channelview to maximize capabilities of vendor
    To Apply please visit our website at www.restorationhardware.com

    Find Targeted Lists Fast with ListFinder

    ListFinder is a FREE search engine that lets you search more than 50,000 data cards that represent virtually all lists on the market -- postal, e-mail, telephone and insert media. It's the quickest and easiest way to find lists for your marketing campaigns.

    Click here to access ListFinder for:
    directmag.com/listline/



    About this Newsletter

    Editorial Director: Ray Schultz
    Managing Editor: Charles Vietri
    Executive Editor: Beth Negus Viveiros
    Senior Editor: Larry Riggs
    Senior Writer: Richard H. Levey
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