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A Penton Media Publication August 29, 2008
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TABLE OF CONTENTS
  • Gander Re-Enters Cataloging With Multi-Million-Piece Drop
    •
  • New Hit-Man E-Mail Scams Surface: FBI
    •
  • PCH Warns Consumers of Bogus Oprah Mailings
    •
  • Alan Sidnam, Ad Executive And Venture Capitalist, Dead at 92
    •
  • Williams-Sonoma Earnings Slip
    •
  • Tiffany Earnings and Sales Rise in Quarter
    •
  • List and Database News
    •
  • ListFinder: Search over 60,000 lists
  • Webinars
  • Find a vendor
    •

    This issue of DIRECT Newsline is sponsored by Millard Group, Inc.
    The 972,000 Real Simple subscribers reside in affluent households and seek practical, modern solutions for simplifying every aspect of their busy lives: home, health, food, money, clothes, looks and family. Selectable with hundreds o­­­f Equifax enhanced data elements and Z-24 purchase data, Real Simple is the simple solution for mailers across markets.
    Contact Jennifer Kelley, Millard Group, Inc.—603-924-9262, ext.­­ 2120.
    Top Stories
    Gander Re-Enters Cataloging With Multi-Million-Piece Drop
    By Larry Riggs
     Gander Mountain has begun mailing around 1 million catalogs to existing customers and requesters in a move to get back in the business after a 12 year absence. Click here for more directmag.com/news/gander-082908

    New Hit-Man E-Mail Scams Surface: FBI
    By Ken Magill
     Two new versions of the so-called e-mail “hit man” scam—where recipients are told there is a contract on their life and they will be killed unless they pay a ransom—have surfaced, according to a report released Thursday by the Federal Bureau of Investigation’s Internet Crime Complaint Center. Click for more directmag.com/news/new-082908


    This issue of DIRECT Newsline is sponsored by KnowledgeBase Marketing

    Reach 45 million active voters before the elections!

    KnowledgeBase Marketing® now offers 45 million registered voters (available in 17 states and Washington D.C.) to assist you in targeting supporters for election campaign efforts. Target voters based on gender, ethnicity, congressional district as well as active voters who have cast their ballots in the past. For approximately 33 million individuals, party affiliation is identified (e.g., Republican, Democrat, Independent and Other/Non Declared) and is available at no additional charge. This database is perfect for election and fundraising activities.

    Get the AmeriLINK® Voter Database data card now!

    PCH Warns Consumers of Bogus Oprah Mailings
    By Patricia Odell
     [PROMO Xtra] Publishers Clearing House alerted consumers last week about fraudulent sweepstakes mailings that claim to be from PCH, Oprah Winfrey and O Magazine. [PROMO Xtra] Publishers Clearing House alerted consumers last week about fraudulent sweepstakes mailings that claim to be from PCH, Oprah Winfrey and O Magazine. Click for more promomagazine.com/contests/news/pch_warns_consumers_0826/index.html

    Alan Sidnam, Ad Executive And Venture Capitalist, Dead at 92
    Alan Northcote Sidnam, a venture capitalist and former advertising executive who played a role in National Demographics & Lifestyle Selector, died on Aug. 26, according to a death notice in The New York Times. He was 92. Click for more directmag.com/news/alan-082908

    Williams-Sonoma Earnings Slip
    Williams-Sonoma Inc. posted net earnings of $18.8 million for the second quarter, a decrease from net earnings of $25.9 million in the prior year. Click for more directmag.com/news/williams-082908

    Tiffany Earnings and Sales Rise in Quarter
    Tiffany & Co. posted net earnings of $80.8 million for the second quarter, a 21% increase over $66.7 million in the prior year. Click here for more directmag.com/news/tiffany-082908


    This issue of DIRECT Newsline is sponsored by Accudata Integrated Marketing

    HOW TO GENERATE BUYERS, NOT JUST LEADS

    See how SCORED DATA can help you identify high-propensity buyers. SCORED DATA expands your customer understanding from simple income and demographics to detailed profiles of how and where they spend their money. Download our FREE white paper: "Generating Buyers, Not Leads: New Approaches to Finding High-Propensity Buyers."

    Contact Blair Staas at AccuData at 888.732.0586, or visit www.accudata.com
    List and Database News
    Newport News Master File
    More than 1.2 million individuals are named on this file.
    Selections: Amount bought, credit cards, gender, multiple buyers, product, cash buyers, age, income, state/SCF/ZIP
    Price: $110/M
    Contact: Direct Media Inc., 203-532-2361

    Power Donors Multiple Contributors
    Within the past month, 294,616 individuals gave to at least two causes.
    Selections: Donation amount, gender, state/SCF/ZIP
    Price: $115/M
    Contact: Macromark, 845-230-6300

    Grouplotto.com Super File
    Named here are 185,299 last-30-day online sweepstakes entrants.
    Selections: Gender, age range, credit card, multiple responders, cell phone numbers, date of birth; state/SCF/ZIP
    Price: $95/M Postal; $150/M with E-Mail Addresses; $250/M with Phone Numbers
    Contact: Adrea Rubin Marketing Inc., 646-487-3777

    Peaceful Valley Farm and Garden Supply Buyers
    In the past three months, 11,148 organic farming and gardening enthusiasts purchased equipment.
    Selections: Purchase amount, state/SCF/ZIP
    Price: $125/M
    Contact: RMI Direct Marketing Inc., 203-825-4627



    About this Newsletter

    Editorial Director: Ray Schultz
    Managing Editor: Charles Vietri
    Executive Editor: Beth Negus Viveiros
    Senior Editor: Larry Riggs
    Senior Writer: Richard H. Levey
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