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This issue of DIRECT Newsline is sponsored by
Hawkeye Group
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Marketing Originality That Works.
hawkeye was founded by Steve Dapper, former global chairman of both Rapp
Collins and Wunderman, on the belief that SENIOR EXPERIENCE = SPEED TO
SOLUTION. hawkeye has attracted the industry's most senior marketers in
Financial, Technology, Consumer Packaged Goods, Retail, Entertainment,
Business Services and Travel & Leisure to deliver world-class results
for world-class clients.
www.hawkeyeffwd.com/offers/loyalty06
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Top Stories
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Live from the E-mail
Authentication Summit: Classes of E-mail "Absolutely Inevitable:"
Goodmail CEO
By Ken Magill
Different classes of e-mail are "absolutely inevitable" if the
system is to advance to the point where users can trust it, said Richard
Gingras, CEO of Goodmail Systems, the company whose CertifiedEmail
scheme AOL is implementing over the loud protests of liberal activist
group MoveOn.org and others.
The remarks -- made at yesterday's E-mail Authentication Summit in
Chicago -- could be interpreted to bolster some of Goodmail's critics'
arguments. Representatives of groups such as MoveOn.org claim that
CertifiedEmail will lead to a two-tiered e-mail delivery system where
senders who pay get more reliable delivery than even non-spammers who
don't.
However, Gingras said, senders are already paying to get e-mail
delivered.
"We're already in a world, really, where senders are paying to achieve
certain ends," he said. "All of us here [at the summit] represent that
to one degree or another.
"It [classes of e-mail] just seems to me to be absolutely inevitable,"
Gingras added. "We all look at e-mail and recognize it as the most
powerful medium we've ever known. People in this room who are e-mail
marketers talk regularly about their 4,000% ROI. That's
tremendous."
Gingras added that e-mail is becoming a core component to every U.S.
e-mail user's life, "yet it's obviously a troubled environment.
"We're going to have to advance the system. Classified elements of
elements of messaging are going to occur," he said.
When asked after the panel if he meant classified in terms of delivery,
Gingras said:
"What the consumer needs to know in this unfortunately unsafe
environment called the e-mail inbox is how can I be comfortable engaging
in a message, for instance from a financial institution or the American
Red Cross, and be comfortable that that message is authentic?'" he said.
"That requires systems such as ours which can clearly label those
messages as good."
He added that he does not think different levels of deliverability based
on payment are inevitable. "I'm simply talking about how the messages
are distinguished in the inbox," Gingras said.
AOL announced in January that it was adopting Goodmail's system under
which bulk e-mailers can pay to have their e-mail certified as non-spam
and guaranteed to be delivered with a seal of approval into AOL's
inboxes with graphics and links intact.
The announcement fueled a firestorm of criticism in the press, much of
which lately has involved picking apart Gingras' public statements.
"One thing I've learned in the last six weeks is that your words will be
parsed to the syllable," Gingras said.
"When I say class, I mean not every message in the inbox is the same.
There are messages that are easily determined as comfortable and safe
like a message from my mom. There are lots of messages that are
suspect."
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Google Q1 Revenue Up, Click
Fraud Settlement Approved
Google Inc.'s first quarter 2006 revenue was $2.25 billion, up from
first-quarter 2005 revenue of $1.26 billion. The Mountain View, CA-based
online services firm's net income jumped from $369.2 million to $592.3
million during the same period. The quarter ended March 31.
Google-owned sites generated revenue of $1.30 billion, up from first
quarter 2005 revenues of $657 million. Google's partner sites, through
AdSense programs, pulled in $928 million, up from $584 million a year
ago. Revenue from outside of the United States contributed 42% of the
total, compared with 39% in first-quarter 2005. Foreign exchange rates
had an immaterial impact on sequential international revenue growth.
In other Google news, an Arkansas judge approved a preliminary
settlement in a class-action click fraud lawsuit brought last year by
search advertisers against Google, Yahoo! and other search engines. The
settlement will let Google offer up to a total of $60 million in ad
credits to marketers who can show they've been victimized by bogus ad
clicks between 2002, when Google first launched its pay-per-click ad
program, and yesterday.The agreement includes up to $30 million to pay
claimants' legal fees.
The suit, first brought by Lane's Collectibles and Gifts of Texarkana
AR, will still proceed against Yahoo! Search Marketing. Other search
engines in the suit syndicate paid-search ads from Google and are
expected to be covered by the settlement.
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This issue of DIRECT Newsline is sponsored by CDS Fulfillment
Make every customer count. CDS offers direct marketers
one-source, end-to-end solutions to help gather and manage your customer
data for real, long-term value.
Our total solutions approach includes advanced data capture, remittance
and lockbox processing, customer care, fulfillment and distribution, and
printing and lettershop services. All backed the financial stability of
The Hearst Corporation. For more information, email salesinfo@cdsfulfillment.com.
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Acxiom Rebrands Digital Impact as
Acxiom Digital
Acxiom Corp. has rebranded Digital Impact as Acxiom Digital. The
rebranding reflects Digital Impact's e-mail marketing operations and
MarketLeap, its search engine marketing business, into Acxiom, according
to the Little Rock, AR-based company.
Kevin H. Johnson, former vice president of products and marketing for
Digital Impact, will lead Acxiom Digital. William Park, former CEO of
Digital Impact, has been given responsibility for Acxiom's InfoBase data
business, Acxiom Direct, and Acxiom Digital.
Acxiom Digital's next moves include broadening its customer acquisition
services through a series of Web sites. Its initial focus is the
education industry, which it will service via its Web site www.healthcareers.ne.
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Richard Branson to Open DMA06
Annual Conference
Richard Branson, founder and chairman of the Virgin Group, will
deliver the opening keynote speech at DMA06, the Direct Marketing
Association's annual conference. DMA06 will be held in San Francisco at
the Moscone Convention Center Oct. 14-18.
"The success of his billion-dollar empire, which began as a direct mail
retailer, is illustrative of how a multichannel marketing strategy is
essential to achieving results-driven business goals," said John A.
Greco, Jr., the DMA's president and CEO, in a statement.
Virgin Group operates a wide spectrum of businesses including music, air
travel, mobile,financial, retail, music, Internet, drinks, rail, resorts
and leisure. The company operates 200 companies in more than 30
countries.
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Correction
The story about TCI Direct president James Thulin's prison sentence
[Direct Newsline, April 20] was inaccurate, due to a misstatement by the
Los Angeles County District Attorney's Office. Thulin was in fact
sentenced to three years in California state prison and must serve at
least half that time.
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ACCM - The Largest Conference for Catalog, Internet & Multichannel
Merchants
May 8-10, 2006
Chicago, IL
The newly named Annual Conference for Catalog and Multichannel
Merchants (ACCM) acknowledges the dramatic change in how customers
buy, and how to market and sell, goods and services. ACCM's real-world
case studies, in-depth conference intensives, powerful keynote speakers,
web, merchandising and search engine labs and catalog, web and email
critiques will show you how to grow sales and profits from your core
business, as well as how to launch brands and brand extensions.
Register Today and Save! Simply use DIRECT savings code E11. www.accmshow.com
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List and Database News
American Trainco Seminar Attendees and Supervisors
Over the past 24 months 42,231 direct-mail-sold individuals have
attended seminars.
Selections: Gender, state/SCF/ZIP
Price: $125/M
Contact: Lake Group Media Inc., 914-925-2400
Custom Direct Enhanced Master File
Here are 291,333 check buyers sourced from space, freestanding and
package inserts.
Selections: Gender, check type, adult age, presence of children, marital
status, dwelling type, length of residence, income, mail order buyer,
lifestyle interest, ethnic, state/SCF/ZIP
Price: $100/M
Contact: Adrea Rubin Management Inc., 212-983-0100
The Horse, Backstreet Choppers
Reach 10,096 direct-mail-sold subscribers to this motorcycle
publication.
Selections: Gender, state/SCF/ZIP
Price: $100/M
Contact: RMI Direct Marketing Inc., 203-825-4632
Accepted Travel Industry Lists
This compilation offers 50,508 small business leaders who have
influences over the nation's travelers.
Selections: Contact, county, phone number, state/SCF/ZIP
Price: $100/M
Contact: Customized Mailing Lists, 941-360-2040
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Classified Advertising
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Classified
eCommerce Marketing Manager
CA, Inc.
Position Description: CA (NYSE: CA), one of the world's largest
information technology (IT) management software companies, unifies and
simplifies enterprise-wide IT environments. CA expanded into the home
and small business markets in 2004 with award winning security, PC
optimization, backup, migration and connectivity software solutions.
The consumer division operates as a distinct business unit within CA,
and is one of its fastest growing business units worldwide. The
Consumer Division develops and brings to market software solutions that
protect and simplify computing performance for all PC users.
eCommerce Sales Executive drives sales of CA's consumer products by
building and establishing relationships with eTailers primarily through
telesales. The incumbent will leverage existing eTail programs and
develop new marketing programs to increase sell-through of consumer
products. The incumbent will be evaluated on the achievement of
specific revenue goals.
Professional Requirements:
- Drive end-user sell-through of consumer products through
eTailers and other sales programs
- Meet or exceed revenue objectives on a monthly, quarterly and yearly
basis
- Establish and manage a day-to-day telephone relationship with the
top 100 eTail accounts
- Identify and target top 100 Internet eTailers through research and
prospecting
- Penetrate the number of products sold through the managed eTail
accounts
- Leverage existing sales and marketing programs to increase eTailer
sales
- Create new sales and marketing programs to increase eTailer sales
- Capitalize on the aggressive national marketing programs to increase
sales
- Solid knowledge of eCommerce marketing and sales strategies
- Minimum 3-5 years related business experience
- Proven track record in developing marketing programs that yield
a high ROI
Location: Islandia, NY
Apply: Candidates are encouraged to submit their resume via the
following link:
www3.ca.com/career/Display_Job.asp?CID=23103
To learn more about CA and what we have to offer, please visit our
website at www.ca.com/
Direct Media, a leading brokerage & management company located in
Greenwich, CT has an exciting opportunity for an Account
Coordinator in our Consumer List Management Group.
Account coordinators are expected to perform or assist with such key
functions as:
- Advertising and promotion
- Telemarketing, written recommendations
- List owner reviews and reporting
- Test order follow-up and order upsell
- Interaction with accounting and exchange reconciliation
For those with strong administrative and account management backgrounds,
this can be a truly rewarding position, one with growth potential of
salary and responsibility. For individuals looking to advance their list
marketing careers, the Account Coordinator is the perfect springboard to
more senior list management account executive positions.
Requirements: A minimum of 2 years Direct Marketing experience,
preferably on the list management side Applicants must possess strong
communication, writing and computer skills. The ideal candidate is one
who has possesses a high attention to detail, enjoys a fast-paced, yet
friendly, environment and works well both independently and within a
team structure.
We offer a competitive salary and excellent benefits. Please email or
fax resume with salary requirements to Humanresources@directmedia.com
or 203-532-1047
The Information Refinery, headquartered in Mahwah, NJ, is a 20
year old
direct marketing company specializing in mailing list management and
list brokerage. We are seeking a highly motivated, proactive individual
with strong selling skills, excellent verbal and written communication
skills, and at least 4 years in list brokerage. The ideal candidate will
have experience prospecting, negotiating, acquiring, and maintaining
list brokerage accounts.
We offer a competitive salary and lucrative commission plan as well as
excellent benefits and a great opportunity for growth. Roll up your
sleeves and join a "starch-free" firm continually on the grow!
Please send resumes via email to brian@inforefinery.com
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Find Targeted Lists Fast with ListFinder
ListFinder is a FREE search engine that lets you search more than 50,000
data cards that represent virtually all lists on the market -- postal,
e-mail, telephone and insert media. It's the quickest and easiest way to
find lists for your marketing campaigns.
Click here to access ListFinder for:
directmag.com/listline/
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About this Newsletter
Editorial Director: Ray Schultz
Managing Editor: Charles Vietri
Executive Editor: Beth Negus Viveiros
Senior Editor: Larry Riggs
Senior Writer: Richard H. Levey
DIRECT Newsline is sent by request. Subscriptions are free to qualified
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For Sponsorship/Advertising information please contact: Elizabeth
O'Connor, Associate Publisher at eoconnor@prismb2b.com or
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For information on Classified Advertising please contact: Liane Lowell,
at llowell@prismb2b.com or
203-358-4146
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Copyright 2006, Prism Business Media. All rights reserved. This article
is protected by United States copyright and other intellectual property
laws and may not be reproduced, rewritten, distributed, re-disseminated,
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displayed, published or broadcast, directly or indirectly, in any medium
without the prior written permission of Prism Business Media.
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MCM Live 2006
NYC: June 1-2
San Francisco:Oct.5-6
MULTICHANNEL MERCHANT presents
MCM Live, a series of two-day intensives for retail, catalog and
e-tail executives who are expanding into new channels or looking to
improve their existing multichannel strategy.
Take your multichannel business to the next level! Visit www.mcmlive.com for a complete agenda,
speaker bios and to register online. And be sure to use your special
savings code E17.
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