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From DIRECT and Multichannel Merchant Magazines | A Penton
Media Property |
August 19, 2008
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E-mail
Marketers Slopping it up: Part 47
08/19/08
OK, so “Part 47” is an exaggeration, but every time
a new study on e-mail marketers’ practices comes out, it without fail
illustrates how loosey goosey we are on this particular channel.
The most recent e-mail slop reminder comes courtesy of online marketing
agency eROI in the form of its Q3 2008 Elements of Email
Survey.
Read
the full story here
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Yesmail is a recognized email marketing leader by Forrester
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Stupid
Legal Watch: CA Anti-Spam Bill Passes State Assembly
08/19/08
An anti-spam bill that would give individuals the right
to sue over allegedly false and deceptive unsolicited e-mail has passed
the California state assembly and will reportedly go to the governor’s
desk sometime after the state’s budget is passed.
This bill will do nothing to put a dent in spam and poses a serious
threat to law-abiding marketers. However, it looks like it’s about to
become law.
Read
the full story here
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ADVERTISEMENT |
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Drop Smarter! Attend NCDM 2008, December 8-10 in Orlando, FL and
Make the Leap to Smarter Database Marketing! NCDM 2008 is the place to
learn how to drop more segmented, targeted, personalized campaigns, pull
higher response rates with interactive marketing and drive greater ROI
using best practices and analytics. Register by August 22 and save up
to $300 on your full conference registration! Simply use the
Direct savings code E01. www.ncdmevents.com
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Integration:
the Holy Grail of Online Marketing
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get when you integrate your online marketing programs.
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search tool, links to websites and email, instant links from the table
of contents-and more!
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About This Newsletter
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