Drop Smarter! Attend NCDM 2008, December 8-10 in Orlando and Make the
Leap to Smarter Database Marketing! NCDM 2008 is the place to learn how
to drop more segmented, targeted, personalized campaigns, pull higher
response rates with interactive marketing and drive greater ROI using
best practices and analytics. Register by October 17 and save up to
$200 on your full conference registration! Simply use your Direct
code E09. ncdm4me.com
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This issue of DIRECT Listline is sponsored by MGI
Lists
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Optical Engineering, U.S. & International
Two very selectable masterfiles include association members, book
buyers, and conference attendees who are researchers, engineers, and
scientists working in such cutting-edge technologies as biophotonics,
nanotechnology, lasers, imaging, solar energy, communications, and more.
SPIE-The Int'l
Society for Optical Engineering – US masterfile @ $175/M
SPIE-The
International Society for Optical Engineering–International –intl
masterfile @ $255/M
Contact: MGI Lists, Santo Scrimenti (800-899-4420 x 390, sscrimenti@MGILists.com)
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LIST MANAGEMENT CHANGES
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CouponesyMuestras.com
Specialists Marketing Services Inc. recently assumed
management of a list from the Spanish-language Web site
CouponsyMuestras.com. A total of 33,373 postal and 41,000 e-mail
addresses are available. About 64% of these individuals are women whose
average age is 35 and average income $45,000. Teramedia Corp. was the
prior list manager.
Selections: Gender, state/SCF/ZIP
Sample usage: Tabak’s Health Products, Mundo Latino Catalog, Oblate
Missions
Price: $105/M (postal file); $145/M (e-mail file)
Contact: Specialists Marketing Services Inc., Femina Lalji
(631-787-3027; feminlal@specialistsms.com)
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NEW TO MARKET LISTS
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Mortgage Ledger
VentureDirect Worldwide offers lists of mortgage
industry professionals from Mortgage Lender Publications Inc. A total of
25,888 subscribers to Mortgage Ledger magazine subscribers are
identified on postal file. E-mail addresses are available for 235,000
individuals who registered at Mortgageledger.com.
Selections: None specified
Price: $90/M (postal file); $250/M (e-mail file)
Contact: VentureDirect Worldwide, Tara Kutsi (212-655-5170; tkutsi@ven.com -- postal); Michael
Sheibar (212-655-5179; msheibar@ven.com -- e-mail)
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Healthcare Power Donors
Macromark Inc. has a list identifying 89,062 individuals
who made donation pledges healthcare causes. Pledges ranged from $10 to
more than $1,000. Telemarketing is the main source.
Selections: Telephone numbers, monthly hotline, gender, state/SCF/ZIP
Price: $110/M
Contact: Macromark Inc., Mary Ellen Meyer (845-230-6300, ext. 324; mmeyer@macromark.com
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This issue of DIRECT Listline is sponsored by V12 Group
V12 Group to Launch New Mobile Data File at DMA08
Visit Booth #227 to learn about V12’s NEW Mobile Data File
And enter for your chance to WIN a case of PREMIUM WINE!
V12 offers a complete suite of Direct Marketing Solutions.
Contact us to learn how we can help reach your marketing objectives.
(732) 842-1001 | sales@v12group.com | www.v12group.com
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History Book Buyers
Market Data Retrieval oversees this cooperative database
comprised of more than 266,000 postal and 9,000 e-mail addresses. It
identifies last-24-month buyers of academic, consumer, university press
and professional history books. It’s derived from than 80 direct mail
sources. This file is part of the InfoBuyers database.
Selections: Subject area, recency, household income, age, gender
Price: $105/M (postal file); $250/M (e-mail file)
Contact: Market Data Retrieval (Martha Manion (800-243-5538; mmanion@dnb.com)
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UPDATED LISTS
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ComputerGear
The ComputerGear catalog file managed by Millard Group
Inc. is available again after being off the market for about a year.
Nearly 55,000 names are on file, including 27,088 buyers from the last
12 months. The average sale was $58.
Selections: None specified
Price: $90/M
Contact: Millard Group Inc., Yvonne Mathews (603-924-9262, ext. 2363; ymathews@millard.com)
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Read DIRECT Magazine online!
DIRECT's digital edition is accessible online anywhere, anytime. It's
identical to the print version, but also includes enhanced features - a
search tool, links to websites and email, instant links from the table
of contents-and more!
Subscribe
now!
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INSERT MEDIA
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Charming Shoppes PIP
Media Horizons Management has launched a package insert
program for Charming Shoppes Inc. More than 2.5 million packages are
shipped annually to women who made online apparel purchases from Lane
Bryant, Fashion Bug and Catherines. No more than two inserts per package
will be accepted. The maximum size for inserts is 5-1/2 by 8-1/2 inches,
weighing up to a quarter ounce.
Price: $70/M
Contact: Media Horizons Management, Ania Chejin (203-604-1791; achejin@mediahorizons.com)
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SPECIALS!
Toys to Grow On
Fundraisers and non-competitive publishing mailers can test the Toys to
Grow On file and receive free selections, excluding enhanced selects.
More than 206,000 buyers from the last 12 months are available. Contact
Belardi/Ostroy, Caroline Gensone (212-381-1741; carolineg@belardiostroy.com)
Hispanic Investor Report
A $20/M discount off the base price of the Hispanic Business Report list
is available for non-competitive mailers through Nov. 1. A total of
53,407 names are on file. Contact Listdata Management Services Inc.,
Marlene Scarlett (863-248-0854; marelene@listdata.com).
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Editor's Note: Check Out the New Chief
Marketer Network
Starting this week, everything changes.
Everything online for Chief
Marketer, Direct, Multichannel Merchant and Promo that is.
Starting Oct. 6, be sure to check out our newly relaunched Web sites.
We've redesigned all our online properties with you, the reader, in
mind. The sites will be easier to use, and offer an integrated mix of
content from all the titles in our newly christened Chief Marketer
Network.
In addition to the mix of news, case histories, campaign updates and
Q&As you've come to know and love, we've also added a host of new
features. Check out the Big Fat Marketing Blog, which will offer daily
posts from the editors of all our publications. Tell us what you think
on our new Chief Chat forums. And if you've ever wondered about the
faces and voices behind the words, take a look at our soon to debut
video Q&As and blogs.
Come on by to our grand opening and let us know what you think.
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About this Newsletter
Editorial Director: Ray Schultz
Feedback should be sent to: ray.schultz@penton.com
or may be sent by paper mail to:
Ray Schultz
249 West 17th Street
New York, NY 10011
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